Our sponsorships: Professional Cycling
Saxo Bank co-sponsors the professional cycling team headed by Bjarne Riis. The Bank is proud to support this team of exceptional athletes as they compete in the sport’s best known road races, including the iconic Tour de France.
Since 2008, Saxo Bank has worked in close collaboration with Bjarne Riis to support the team through some of its most exciting victories and dramatic challenges. Over the years, Tinkoff-Saxo has enjoyed numerous successes in the Grand Tour stage races, including the Tour de France, Giro d’Italia and Vuelta a España, as well as the one day Classics such as the Tour of Flanders, Paris-Roubaix and Liège-Bastogne-Liège.
One of today’s most popular sports, cycling brings together a large international audience. Tinkoff-Saxo represents a unique opportunity for the Bank to support the best in sport, and reach its key client groups around the globe. Throughout the cycling season, Saxo Bank organises numerous sponsorship activities, from special client and employee events to media and PR initiatives across the Bank’s regions.
Sport and business working together
Supporting Denmark’s only professional cycling team is a natural choice for Saxo Bank, and perfectly aligned with the Bank’s core values. The team’s competitive drive mirrors Saxo Bank’s commitment to providing clients with innovative trading and investment products and services.
"High performance and team work is what Saxo Bank has been about from the outset" said Saxo Bank co-founders and CEOs Kim Fournais and Lars Seier Christensen on initiating the sponsorship in 2008. "We are proud that we have the opportunity to highlight these values and show what sports and business can do together."
Go to the official website of Tinkoff-Saxo.