Team Saxo Bank

Saxo Bank, the specialist in online trading and investment, sponsors Riis Cycling, the professional cycling team which rides as Team Saxo Bank Professional Cycling Team. Saxo Bank is proud to support this team of exceptional athletes as they ride to another winning year and compete in the sport’s best-known and most challenging events, including the iconic Tour de France.

Sponsorship of the cycling team is now in its fifth year, and Saxo Bank remains as excited today as when it began working with team owner Bjarne Riis in 2008. As co-title sponsor, the Bank achieved immediate results with the team winning its first Tour de France that summer, including the Team and Young Riders’ classifications. In 2009-2010, Saxo Bank continued as sole sponsor, drawing enormous satisfaction from the team’s series of impressive victories and the superb branding results achieved worldwide. Riis Cycling is back with a fresh line-up of world-class riders for 2012, and Saxo Bank will organise numerous sponsorship activities throughout the racing season, from special client and employee events to media and PR initiatives across the Bank’s regions.

Dedicated to supporting the best

Like the Riis Cycling team, Saxo Bank is a consistent winner, regularly taking home the industry’s top awards for its online trading platforms. Supporting the world’s best cycling team is a natural choice for Saxo Bank, one that is perfectly in line with its brand and values. The team’s success – achieved through dedication, drive and team spirit – mirrors Saxo Bank’s commitment to providing clients with the best in platforms, products and services.

As a Danish company, Saxo Bank is doubly proud to support Bjarne Riis, who has rightly been called Denmark’s best sports brand. "It is an enormous inspiration and motivation for young Danish talents that we have a world-class cycling team in Denmark," Lars Seier Christensen commented in October 2010. "We want to be part of the efforts to ensure that Danish cycling continues to have the best possible platform to maintain its international lead."

A winning collaboration

Sponsoring Team Saxo Bank is based not only on a desire to support the best in sport, it’s also a sound commercial decision. As one of today’s most popular and watched sports, cycling has a huge audience around the world. "The team has the international reach and name recognition that means we will be able to get our message out to most of our client groups around the globe. We love the sport and believe that, together, we will be winners," said the Bank’s co-founders and CEOs Kim Fournais and Lars Seier Christensen in a joint statement in June 2008.

Bjarne Riis, manager of Team Saxo Bank, commented in November 2011, "Since 2008 Saxo Bank and Riis Cycling have proven to be a great match. I am proud that a truly professional company such as Saxo Bank not only continues to see the commercial benefits in sponsoring our teams, but also shows its commitment and faith in our work by stepping up to become the sole title sponsor. This is evidence of a great partnership, and I'm convinced there are many more gains to be realized from this relationship in the future."

Go to the official website of Team Saxo Bank.