The best description of Saxo Bank’s traditional business model is that of a facilitator. The bank offers products and services provided by third parties and offers access through its online trading platforms. These are Saxo-WebTrader, SaxoTrader and SaxoMobileTrader. Saxo Bank’s business model relies to a certain extent on brokers and financial institutions who have a direct relationship with the client. They delegate the work of the operation
and trade execution to Saxo Bank.
PRIVATE CLIENTS: Saxo Bank has taken professional trading to retail investors, providing them with direct access to the global capital markets. Private clients have access to market news and analysis in the Equity, Futures and Forex markets delivered by various information and analysis providers in the financial industry. Saxo Bank offers a full educational package, TradeMentor, aimed at educating clients.
INSTITUTIONAL CLIENTS: Saxo Bank offers a range of trading and settlement services as well as B2B solutions for hedge funds, banks, international corporations and proprietary trading houses. Saxo Bank provides access to multi-asset trading, Tier-1 liquidity, competitive pricing and execution, real-time cross-product risk management, automated
settlement and post-trade services.
INTRODUCING BROKERS: Saxo Bank’s solutions for Introducing Brokers recognise their individual needs. The platforms, flexible account structure, easy-to-manage trading set-up, dedicated front and back office service and marketing support are just a few elements of the overall offering.
WHITE LABEL SOLUTIONS: One of the main advantages offered by Saxo Bank is a White Label solution built around a customised version of Saxo Bank’s platforms branded under the White Label client’s name. Saxo Bank offers the technology, the knowledge and the infrastructure to enable clients to enter or expand in the online trading market. Saxo Bank’s White Label offering entails a client-branded or co-branded multi asset platform.
Although the Bank has procedures in place to manage the risk associated with the Bank’s institutional clients, IB’s and White Label clients, there is of course no assurance that an unlawful or unethical act cannot be committed by a client.
In June 2008, Saxo Bank signed an agreement with Riis Cycling, making Saxo Bank a co-sponsor of Team CSC. In both 2009 and 2010, Saxo Bank was the sole title sponsor of Team Saxo Bank. In 2011, SunGard joined as co-sponsor. In the first half of 2012 Saxo Bank again took the full title sponsorship of Team Saxo Bank. In June 2012, Tinkoff Bank joined as co-title sponsor of the team.
Upholding and protecting basic standards such as the freedom of speech, freedom of religion and property rights, as well as freedom of association and the recognition of the right to collective bargaining, is an integrated part of Saxo Bank’s value system. Over the years, the Bank has followed up on its beliefs by funding organisations, books and other initiatives promoting the principles of limited government, free markets and human rights.