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Mission and values

Mission

Saxo Bank aims to be the very best at what it does by capitalising on its strengths, leveraging its people and technology and by following its vision and values without compromise. Saxo Bank’s mission is simple: to be the world’s most profitable and professional facilitator in the global capital markets.

“The values of Saxo Bank are not only essential for building a strong, reliable, competitive business, they are the necessary ingredients in a good life.”



Kim Fournais & Lars Seier Christensen
Founders and co-CEOs, Saxo Bank

Saxo Bank's core values

Saxo Bank has seven core values that the company believes are necessary to operate successfully as a business. The seven values guide Saxo Bank in all of its activities and are at the heart of the Bank’s interactions with clients and stakeholders. These shared values set Saxo Bank apart and also bind its employees, clients and stakeholders together on the path to continued success.

Saxo Bank’s values are:

Rationality Saxo Bank strives to take a rational approach to its work processes and improving its products and services.
Independence Saxo Bank respects and learns from its employees’ and stakeholders’ ideas and encourages independent thinking to solve problems.
Integrity Saxo Bank earns its clients’ trust by delivering on its promises and providing transparency in its daily operations.
Justice By correcting mistakes and encouraging good work, Saxo Bank strives to be a fair and just advocate for all of its stakeholders.
Honesty Saxo Bank deals openly and honestly with its clients, employees and stakeholders in order to maintain trust and build strong long-term relationships.
Productivity Saxo Bank works hard to produce practical results and innovative solutions that create value for its business and clients.
Pride Saxo Bank strives to be the best at what it does and takes pride in its work and continuing success.

Read more about the seven Saxo Bank values.



Rules of engagement

Ownership Think and act like a business-owner. Become a role model.
Client Focus Treat our clients as your partners – remembering that it is only through true partnership that we will all succeed in reaching our goals.
Execution Retain our competitive advantage by ensuring that you are uncompromising in your focus on successful execution.
Improvement Seek constantly to improve processes, procedures and performance.
Compliance Comply diligently with our business procedures and security instructions, and report observed breaches immediately.
Quality Ensure that the work you deliver meets appropriate standards of quality.
Communication Ensure that all your communication whether written or verbal, is relevant, honest, accurate and timely.
Passion Be passionate about your work and be proud of both your own and Saxo Bank’s achievements.
Discipline Take a disciplined and structured approach to the task in hand.